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SEO + Paid Ads Growth Portfolio

SEO & paid ads case studies built around real business growth.

A portfolio of Google Ads, SEO, and CRO results across local services, contractors, healthcare, and ecommerce brands.

Niches worked on

View Paid Ads Section View SEO Case Studies

✓ Ecommerce SEO ✓ Local Lead Generation ✓ Google Ads ✓ CRO-Focused Strategy

Growth Dashboard

362Healthcare leads generated

179Contractor leads generated

143HVAC tracked actions

73Fence contractor leads

2026Recent lead-gen wins

362Healthcare conversions

$22.46Contractor cost per lead

143HVAC conversion actions

Paid Ads Case Studies

Recent lead generation wins first, with historical ecommerce scale below.

Google Ads results presented through verified platform metrics, lead quality signals, cost efficiency, and business-impact storytelling.

Medical / Healthcare Lead Generation

Canada · Google Ads · Jan 1 – Apr 30, 2026

Healthcare Leads

362Tracked conversions

CA$5,656Media spend

CA$15.62Cost per lead

20.76%Conversion rate

Lead Efficiency GrowthCompared period

Conversions

+76.58%

Cost / lead

-24.77%

Conv. rate

+80.13%

Phone calls

+137.57%

Lead FunnelVerified

50,775Impressions

1,744Clicks

362Conversions

411Phone calls

Verified lead signals

Total conversions362

Phone calls tracked411

Additional actions17

Modeled business context

Estimated close rate22%–25%

Follow-up / retention25%–28%

Primary growth driverLead quality

Takeaway: Strong healthcare lead generation with a low cost per lead, high conversion rate, and major phone-call growth.

Fence Contractor Lead Generation

FL / GA · Google Search Ads · Jan 1 – May 10, 2026

Fence Leads

73Tracked conversions

$5,187Media spend

$71.06Cost per lead

18.43%Conversion rate

Search PerformanceVerified

Clicks

396

Impressions

5,825

CTR

6.80%

Avg. CPC

$13.10

Lead Action MixVerified

38Form completions

25Landing page calls

5Fence quote forms

5Ad-call actions

Takeaway: Generated high-intent fence leads through a search campaign capturing both form submissions and call-based intent.

Local Tree Service

Florida · Google Ads · Apr 1–30, 2026

Lead Gen

37Tracked conversions

$2,582Media spend

$69.77Cost per lead

+85%Lead growth

Conversions

+85%

Cost / lead

-45.78%

Conv. rate

+80.58%

Takeaway: Improved lead volume and efficiency for a local tree service account while reducing the cost per conversion.

Local Cleaning Service

Alaska · Google Ads · Apr 1–30, 2026

Local Leads

54Tracked conversions

$1,536Media spend

$28.46Cost per lead

+184%Lead growth

Conversions

+184%

Cost / lead

-45.55%

Conv. rate

+169%

Takeaway: Strong local cleaning lead efficiency with meaningful conversion growth and a lower cost per lead.

Local Cleaning Service

USA · Google Ads · Apr 1–30, 2026

Call Growth

63Tracked conversions

$3,688Media spend

$58.57Cost per lead

54Phone calls

Conversions

+57.42%

Cost / lead

-48.83%

Conv. rate

+237%

Takeaway: Improved campaign efficiency through higher conversion rate and stronger phone-call lead activity.

HVAC Permits & Design Lead Generation

Canada · Google Ads · Jul 1 – Dec 31, 2025

HVAC Leads

84Primary conversions

CA$4,738Media spend

CA$56.41Cost per lead

8.18%Interaction rate

Account-Level PerformanceVerified

Clicks

1,362

Impressions

16,654

All actions

143

Cost / action

CA$33.14

Campaign Conversion MixVerified

63Business profile actions

51.5HVAC design leads

28.5Ontario targeted leads

143Total tracked actions

Takeaway: Multi-campaign HVAC lead generation covering business profile actions, website calls, form submissions, and permit/design intent.

General Contractor Lead Generation

USA · Google Search Ads · Jan 1 – Jul 31, 2025

Contractor Leads

179Tracked conversions

$4,020Media spend

$22.46Cost per lead

18.21%Conversion rate

Efficiency ImprovementCompared period

Conversions

+57.04%

Cost / lead

-36.25%

CTR

6.51%

Avg. CPC

$4.09

Lead Action MixVerified

983Clicks

179Total leads

107Website calls

72Form fills

Takeaway: High-efficiency contractor lead generation with low cost per lead, strong call volume, and clear room to scale through visibility improvements.

Historical Ecommerce Scale · 2024 Results

Contact Lenses & Eyewear Ecommerce

Canada · Google Ads · May 1 – Oct 31, 2024

Ecommerce Scale

$1.04MTracked purchase value

$161KMedia spend

6.43xReturn on ad spend

4.83KPurchases tracked

Revenue Generated vs Spend6.43x return

Media spend

$161K

Revenue

$1.04M

Purchases

4.83K

Ecommerce FunnelVerified

800KImpressions

29KClicks

5.17KConversions

$1.04MRevenue

Takeaway: Historical ecommerce scaling example showing strong revenue, purchase volume, and profitable return efficiency.

Outdoor Apparel Ecommerce

Canada · Google Ads · Apr 1 – Oct 31, 2024

Profitable Scale

$217KTracked revenue

$26.2KMedia spend

8.27xReturn on ad spend

1.4KPurchases tracked

Paid Revenue Efficiency8.27x return

Media spend

$26.2K

Revenue

$217K

Purchases

1.4K

Purchase EfficiencyPerformance

Return

8.27x

Cost / purchase

~$18.71

Avg. order value

~$155

Takeaway: A controlled ecommerce scaling campaign that generated profitable purchase volume while maintaining strong return efficiency.

SEO Case Studies

Organic growth visualized through rankings, traffic, leads, and revenue.

Search Console growth and business-impact metrics structured for ecommerce and local service campaigns.

Beauty Ecommerce

North America

Ecommerce SEO

+92.8%Organic click growth

+208%Impression growth

$150K+SEO revenue

5.6x–6.2xEstimated SEO ROI

Before vs After6-month comparison

Clicks before

6.17K

Clicks after

11.9K

Impr. before

347K

Impr. after

1.07M

Organic Growth CurveRankings improved

$56K–$62K estimated incremental SEO revenue

$150K+ in SEO revenue contributed to a $2M+ overall revenue benchmark.

SEO Revenue Share7.5%+

Conversion Rate3.2%–3.6%

Retention Rate34%–38%

Supplements & Wellness Ecommerce

USA

Modeled Revenue

$165K–$184KSEO revenue opportunity

6.4x–7.1xEstimated ROI

45%–50%Retention rate

6.2%–6.9%Estimated conversion rate

Modeled Business ImpactRevenue not confirmed

SEO revenue

$184K

Incremental

$90K

Conv. rate

6.9%

Entertainment Product Brand

USA

Traffic Growth

2.81K → 5.46KOrganic clicks

104K → 143KImpressions

2.7% → 3.8%CTR growth

$7K–$8KSEO revenue opportunity

Engagement ImprovementConservative estimate

Clicks before

2.81K

Clicks after

5.46K

Position

17.3

Dumpster Rental & Garbage Disposal

Calgary, Alberta

Local SEO

303 → 711Organic clicks

+209%Impression growth

CA$21K–CA$23KRevenue opportunity

30%–34%Lead closing rate

711Organic clicks

39–43Estimated leads

14–16Closed jobs

CA$23KRevenue opportunity

Home Staging & Design

Edmonton, Alberta

Local Lead Gen

605 → 820Organic clicks

+110%Impression growth

CA$31K–CA$34KRevenue opportunity

26%–29%Lead closing rate

820Organic clicks

42–47Estimated leads

11–12Projects

CA$34KRevenue opportunity

Lawn Care & Snow Removal Platform

Canada

Seasonal Service SEO

6K → 12KOrganic clicks

542K → 718KImpressions

27.6 → 13.5Average position

CA$56K–CA$62KRevenue opportunity

Search Console GrowthLast 6 months

Clicks before

Clicks after

12K

Impr. before

542K

Impr. after

718K

Service Booking FunnelModeled impact

12KOrganic clicks

420–470Booking starts

124–138Jobs booked

45%Repeat potential

CA$25K–CA$28K estimated incremental SEO revenue

Organic clicks doubled while average ranking position improved by more than 14 positions.

CTR Improvement1.1% → 1.7%

Estimated ROI3.8x–4.3x

Repeat Booking40%–45%

Process

A structured growth process for SEO and paid ads.

Traffic, paid spend, leads, revenue, and retention are connected into one performance view.

Audit

Search Console, ads data, landing pages, keyword intent, technical issues, and competitors are reviewed.

Strategy

SEO roadmaps, paid ads structures, funnel plans, keyword groups, content maps, and CRO priorities are built.

Execution

Pages, campaigns, tracking, content, technical fixes, and targeting are optimized for growth.

Scale

Winning channels are expanded, wasted spend is reduced, and conversion rates are improved.

Search and paid media performance, presented with clear business impact.

SEO, Google Ads, CRO, and reporting are combined into one growth-focused portfolio view.

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